04
Dec
07

Stop the bullets. Kill the gun.

Choice FM targets Notting Hill Carnival with gun crime ad

by Darren Davidson Brand Republic 22-Aug-07, 08:40

LONDON – Choice FM is launching a hard-hitting TV and cinema campaign, featuring a bullet travelling through inanimate objects in slow motion, as part of its wider campaign against gun crime.

 

The GCap Media-owned radio station is working to raise awareness in areas that have high gun crime rates. The campaign launches around the weekend of the Notting Hill Carnival, as part of its wider, “Peace on the streets” campaign.

 

The 60-second spot, created by AMV BBDO, shows a bullet travelling through an egg, a glass of milk, a bottle of tomato ketchup, an apple and a watermelon.

In the ad’s final frame, a young boy’s head becomes the final object; the bullet travels towards him before stopping at the last moment and dissolving into the strapline, “stop the bullets. Kill the gun”.

The ad has been designed to move viewers to consider the effects of gun crime, particularly the physical implications of a bullet to the head.

The ad was shot on a “phantom” camera, which captures 10,000 frames per second, on a rifle range in the US, because of restrictions on firing live ammunition in a studio environment.

Ivor Etienne, managing director at Choice FM, said: “In the end gun violence destroys young lives and showing this ad during the summer months will hopefully put this message in the forefront of young minds when they are confronted by peer pressure or conflict situations.”

Gary Walker and Huw Williams, senior directors at AMV BBDO, said: “Unlike Hollywood films, bullets don’t leave perfectly clean symmetrical holes, they leave big gaping wounds in kids faces, bodies, arms and legs. If this little film makes just one kid think twice about picking up a gun, then it’s a start.”

http://www.brandrepublic.com/News/732722/Choice-FM-targets-Notting-Hill-Carnival-gun-crime-ad/


0 Responses to “Stop the bullets. Kill the gun.”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Stefan Rosty Founded TruthBooth22.04.07

  • 451,654 hitz

“Virtual Insanity”

That's not nature's way Well that's what they said yesterday There's nothing left to do but pray I think it's time I found a new religion Waoh - it's so insane To synthesize another strain There's something in these Futures that we have to be told. JAMIROQUAI

RSS Genuine Islam

  • An error has occurred; the feed is probably down. Try again later.

trashcontentz (by day)

December 2007
M T W T F S S
« Nov   Jan »
 12
3456789
10111213141516
17181920212223
24252627282930
31  

trashcontentz (by month)

Bookmarks

RSS RationalReality.com

  • An error has occurred; the feed is probably down. Try again later.

RSS Selves and Others

  • An error has occurred; the feed is probably down. Try again later.

RSS المؤلف: احمد صبحي منصور


%d bloggers like this: